Baroness of beer loves the footy

Brewing royalty is about to touch down in New Zealand for the semi-finals and final of the Rugby World Cup.

The secretive Dutchwoman Charlene de Carvalho-Heineken, who has a controlling stake in one of the world's most recognisable beer brands and is said to be the richest woman in the Netherlands, is coming to see the business end of the world cup.
Heineken is one of three RWC 2011 major sponsors.

She rarely talks to media and Marnie Kontovraki, Heineken International's brand consumer PR officer who arrived in New Zealand today, said de Carvalho-Heineken ''in general, does not do interviews''.

''Her visit in New Zealand is for hospitality purposes only.''
It is understood the London-based de Carvalho-Heineken enjoys rugby and would not want to miss the most exciting part of the tournament.
Heineken, the world's third largest brewer, has more than 170 premium brands sold in 65 countries.
Brewing equipment
It is also the world's leading premium beer brand and New Zealand's number one premium European lager. It has been the official beer of the 1995, 2003, 2007 and now 2011 Rugby World Cup tournaments.

A significant percentage of Heineken's global volume is consumed in the major rugby playing nations.
Heineken has been the title sponsor of The Heineken Cup - Europe's premier club championship - since 1995 and has been involved in the International IRB Rugby 7s tournament.
DB Breweries began brewing Heineken under licence in 1994.
The 57-year-old inherited a 25 per cent stake in the Dutch brewer in 2002 following the death of her father, Freddy Heineken.
Beer Brewing
The brewing company was bought by Freddy's - born Alfred Henry - grandfather Gerard Heineken in 1864 in Amsterdam.
Forbes magazine last year estimated her net worth to be about US$7 billion ($8.82 billion).